Innovations, Strategic Orientations, and Market Performance of Service Providers
نویسندگان
چکیده
Prior research on the interplay between service innovation, strategic orientation, and business performance is limited. This study tests a conceptual model which hypotheses mediating effects of Walker and Ruekert’s (1987) strategic orientations on the innovation-performance relationship. The sample consists of 1413 business services or consumer services providers in eleven countries. In general, our results show a strong and positive direct link between firm innovation capability and market performance. Prospector-type of strategy seems to strengthen the innovation-performance relationships, while a low-cost defender strategy weakens the links considered. Moreover, differences in the innovation-performance profiles between b2b or b2c services were identified.
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